Friday 9 October 2009

Premium bottlings

Following my post of yesterday, I have had a long intercourse with a couple of my students about whether or not a bottling such as Glengoyne 40 Years Old is at £3,750.00 per bottle value for money. One argued that the value of the liquid wasn't in question, but that most whisky drinkers would prefer to buy the whisky in an ordinary bottle, then they would be able to drink it. To buy a bottling in an expensive decanter with its wooden box and associated add ons just gives items which the drinker doesn't need - or want, he argued.
The other side was also put, by me, that the bottlers are making a statement in wrapping their superlative product in crystal and adding on extras, such as a booklet detailing what was happening in the world on the day that the whisky was distilled. And then cocooning it in a highly polished container.
The bottle which started all this is in the attached image.

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